India has lifted its ban on TikTok — but the app lost at least 2 million users

  • India has lifted its nationwide ban on popular short video app TikTok, according to Bar and Bench.
  • TikTok’s Chinese parent company ByteDance claimed the app lost 1 million users a day due to the ban.
  • The company reportedly lost $500,000 a day, and the ban jeopardised 250 jobs.
  • Visit Business Insider’s homepage for more stories.

India has lifted its ban on TikTok, the popular mobile app for creating and sharing short videos, according to a report inBar and Bench.

According to Reuters, the ban led to the app’s Chinese publisher, ByteDance, to experience losses of up to $500,000 a day and has put more than 250 jobs in jeopardy.

In a statement published inThe Verge, the company said: “We are glad about this decision and we believe it is also greatly welcomed by our thriving community in India, who use TikTok as a platform to showcase their creativity. We are grateful for the opportunity to continue serving our users better.”

“While we’re pleased that our efforts to fight against misuse of the platform has been recognized, the work is never ‘done’ on our end,” the statement continued. “We are committed to continuously enhancing our safety features as a testament to our ongoing commitment to our users in India.”

The Madras High Court lifted the ban on future downloads of TikTok and the app will, once again, be able to broadcast videos recorded by users using the app.

Read more: A court in India has banned TikTok for ‘encouraging’ porn

According toGulf News, the company claimed that in the two days TikTok was unavailable on Google and Apple’s app stores, it had been unable to complete six million download requests and missed out on nearly two million users.

“Banning has had adverse [sic] impact on the user base of this app, losing close to 1 million new users per day … it is estimated that approximately six million requests for downloads could not be effected since the ban came into effect,” the company said in a court filing seen byReuters.

Nonetheless, ByteDance plans to soldier on and invest another $1 billion in India over the span of the next three years,according to Firstpost.

Helena Lersch, director of global policy at ByteDance, toldThe Economic Times that TikTok had received an “overwhelmingly positive” response from the industry, including the users and the mobile associations in the country.

“I think we are a very safe app,” said Lersch. “We have industry-leading safety features on our app and our creators and users are using them.”

The app was banned in India on allegations of inappropriate content,encouraging pornography, and potentially leading pedophiles to underage children.

TikTok issued a statement thereafter explaining that any such ban “hurts free speech”, namely as the interim order was passed without allowing ByteDance or TikTok to defend itself.

The ban is another incident escalating the trend of content regulation on social networking platforms, a growing concern for a lot of tech giants — including Google, Facebook, and Twitter.

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