Elon Musk reportedly calls on all Tesla workers to help with end-of-quarter delivery crush

Elon Musk says delivering new cars to customers should be every Tesla worker’s “primary priority” through the end of March, according to a new report.

Business Insider late Thursday published what it said was an internal email from Tesla’s chief executive, with a subject line of “Vehicle Delivery Help Needed!,” that urged employees to pitch in to help clear “a massive wave of deliveries . . . throughout Europe, China and North America.”

The first quarter ends March 31, and last week Business Insider reported that Tesla Inc. TSLA, +0.15% employees had been asked by Senior Vice President Sanjay Shah to volunteer to help deliver 30,000 new cars by the end of the month. Musk’s email apparently expanded on that request.

“For the last ten days of the quarter, please consider your primary priority to be helping with vehicle deliveries,” Musk said in Thursday’s email, which was sent to all Tesla employees, according to Business Insider. “This applies to everyone. As challenges go, this is a good one to have, as we’ve built the cars and people have bought the cars, so we just need to get the cars to their new owners!”

Tesla did not immediately respond late Thursday when asked to confirm the email.

Musk reportedly said the delivery backup is a one-time perfect logistical storm, caused by a “massive increase in delivery volume” in China and Europe, along with supplier issues that have only recently been resolved. In February, the first Model 3 cars were delivered to European customers, and Model 3 deliveries to China began in the first quarter as well.

“This is the biggest wave in Tesla’s history, but it is primarily a function of our first delivery of mass manufactured cars on two continents simultaneously, and will not be repeated in subsequent quarters,” Musk’s email reportedly said.

In January, Tesla said it expects to deliver between 360,000 and 400,000 vehicles in 2019, an increase of 45% to 65% over last year.

Tesla, which unveiled a new compact crossover SUV — the Model Y — last week, has seen its stock drop nearly 18% year to date, and Musk’s ongoing battle with the Securities and Exchange Commission has not helped. The S&P 500 SPX, +1.09% , by comparison, has gained almost 14% this year.

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