Google to name CEO of Geisinger Health to lead its heath-care efforts

Google is expected to name a prominent hospital-system CEO to a newly created role overseeing the tech company’s health-care efforts, according to people familiar with the matter.

David Feinberg, the people said, is moving to the new Google health-care post after helming the Geisinger Health System, which includes a hospital system and health plan based in Pennsylvania and also operating in New Jersey. Geisinger, of Danville, Pa., was a pioneer in the use of electronic health records and other digital medical data.

Alphabet Inc.’s GOOGL, -1.23%GOOG, -1.01% Google has launched various efforts in health care over the years with mixed success. Google Health, its first attempt to create an electronic health-records database, launched in 2008 but was closed in 2011 after it failed to catch on with consumers and health-care providers.

Other health-care ventures launched under the broader Alphabet umbrella include Verily, an experimental life-sciences unit that tried to develop glucose-level-sensing contact lenses, and Calico, a team led by former Genentech Chief Executive Arthur Levinson that is attempting to extend human longevity.

An expanded version of this report appears on WSJ.com.

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