{"id":111370,"date":"2021-04-06T23:11:58","date_gmt":"2021-04-06T23:11:58","guid":{"rendered":"https:\/\/fin2me.com\/?p=111370"},"modified":"2021-04-06T23:11:58","modified_gmt":"2021-04-06T23:11:58","slug":"will-i-am-and-honeywell-make-bet-on-fashionable-high-tech-face-masks","status":"publish","type":"post","link":"https:\/\/fin2me.com\/business\/will-i-am-and-honeywell-make-bet-on-fashionable-high-tech-face-masks\/","title":{"rendered":"Will.i.am and Honeywell make bet on fashionable high-tech face masks"},"content":{"rendered":"<ul>\n<li>Will.i.am teamed up with Honeywell to bring two versions of a high-tech face mask called the Xupermask.<\/li>\n<li>The Xupermask retails for $299, and Will.i.am argues the value is in the functionalities and fashionability of the protective technology.<\/li>\n<li>&quot;We&#x27;ve long past looked at shoes as protective gear, but they&#x27;re just cultural items that we go out and buy,&quot; Will.i.am told CNBC&#x27;s Jim Cramer.<\/li>\n<\/ul>\n<p>In this article<\/p>\n<ul>\n<li><span>FB<\/span><\/li>\n<\/ul>\n<p>As society emerges from the coronavirus pandemic, Will.i.am is betting people will keep using that protective gear such as facial coverings.<\/p>\n<p>The rapper and entrepreneur announced Tuesday he teamed up with Honeywell to bring two versions of a high-tech face mask called the Xupermask.\u00a0The mask combines protection, design and usability into one product, according to Will.i.am.<\/p>\n<p>The founding member of the Black Eyed Peas suggested the masks, which go on sale Wednesday, would be valuable to consumers much like a pair of Air Jordan shoes is to sneakerheads.<\/p>\n<p>&quot;We&#x27;ve long past looked at shoes as protective gear, but they&#x27;re just cultural items that we go out and buy,&quot; Will.i.am told CNBC&#x27;s Jim Cramer in a &quot;Mad Money&quot; interview. &quot;The mask should have the same type of attention to detail, love and care to where you&#x27;re not compromising aesthetics for keeping yourself and other people safe.&quot;<\/p>\n<p>The mask also aims to make breathing through a covering easy. That&#x27;s where John Waldron and his team at Honeywell come in to supply HEPA filters. Waldron is CEO of Honeywell&#x27;s safety and productivity solutions business..<\/p>\n<p>&quot;This particular Xupermask has a very unique patented filter design, which we&#x27;re very proud of that brings, you know, top-notch filtration without sacrificing usability or fashion,&quot; he said. &quot;I think we tried to blend the best of both worlds.&quot;<\/p>\n<p>The Xupermask retails for $299, and Will.i.am argues the value is in the functionalities and fashionability of the protective technology. It&#x27;s embedded with features like LED lights, 3-speed fans and noise-canceling headphones that seek to solve a list of complaints that make facial covering uncomfortable for many people.<\/p>\n<p>Will.i.am described the masks as having a &quot;futuristic sci-fi film&quot; inspiration, which was brought by designer Jose Fernandez, the Ironhead Studio creative artist behind mask designs for Spiderman, Black Panther and Tron.<\/p>\n<p>&quot;I think people will continue to wear masks and [if] masks like the Xupermask have other functionality, I think you&#x27;re going to [be] giving people an option,&quot; Will.i.am said.<\/p>\n<p>Questions for Cramer?<br \/> Call Cramer: 1-800-743-CNBC<\/p>\n<p>Want to take a deep dive into Cramer&#x27;s world? Hit him up!<br \/> Mad Money Twitter &#8211; Jim Cramer Twitter &#8211; Facebook &#8211; Instagram<\/p>\n<p>Questions, comments, suggestions for the &quot;Mad Money&quot; website? madcap@cnbc.com<\/p>\n<p>Source: <a href=\"https:\/\/www.cnbc.com\/2021\/04\/06\/william-and-honeywell-make-bet-on-fashionable-high-tech-face-masks.html\" target=\"_blank\" rel=\"noopener noreferrer\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Will.i.am teamed up with Honeywell to bring two versions of a high-tech face mask called the Xupermask. The Xupermask retails for $299, and Will.i.am argues [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":111369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Will.i.am and Honeywell make bet on fashionable high-tech face masks - Fin2me<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fin2me.com\/business\/will-i-am-and-honeywell-make-bet-on-fashionable-high-tech-face-masks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will.i.am and Honeywell make bet on fashionable high-tech face masks - Fin2me\" \/>\n<meta property=\"og:description\" content=\"Will.i.am teamed up with Honeywell to bring two versions of a high-tech face mask called the Xupermask. 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