A $100 Million Bet on Cross-Country Restaurant Delivery

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Goldbelly, an e-commerce platform for restaurant food, boomed during the pandemic. Will the trend stick?

Joe Ariel, the “chief eating officer” of Goldbelly.Credit…Krista Schlueter for The New York Times

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By Michael J. de la Merced

When the pandemic started last spring, Di Fara, one of New York City’s storied pizza joints, had the same question as countless restaurants nationwide: How would it make any money when customers weren’t allowed through its doors?

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