Home » Business » I'm a 36-year-old luxury real estate agent in Park City, Utah, where the market is sizzling and we're seeing a huge influx of Silicon Valley workers
I'm a 36-year-old luxury real estate agent in Park City, Utah, where the market is sizzling and we're seeing a huge influx of Silicon Valley workers
Liza Story is a 36-year-old realtor in Park City, Utah — a 40-minute drive from Salt Lake City — where the real estate market is hot.
During the pandemic, she's noticed a barrage of buyers fleeing California to escape wildfires and city lockdowns; people who can now do their jobs from anywhere want to live in the mountains.
Park City is an easy sell, given its beautiful location, small-town vibe, and luxury ski resort amenities.
She's sold six homes in the last six weeks, ranging from $450,000 to $1.7 million in price, and says that construction in the area can't keep up with the demand.
This is what her job is like, as told to freelance writer Amber Gibson.
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I grew up in Park City, Utah, so I consider myself a true local. It's still a small town, with less than 9,000 residents, but we have hundreds of thousands of visitors each year.
Park City offers such a seamless outdoor lifestyle, and I always try to show my clients what I love about this town. There's been a lot of growth and development over the past 20 years, but we've kept the small-town, ski resort atmosphere alive. That's what people like about coming here.
I've sold six homes in the last six weeks, each averaging around $2 million. People want to get in now before the ski season begins and the cold weather settles in. Inventory is at a 10-year low and going quickly, so there's not a lot available. Construction just can't keep up with demand, and there are more buyers than there are sellers.
The demographic is the same; mainly families and couples who vacation here regularly. They're the ones who know they love it here and now want to make it a full-time home. But lately, I've met with more buyers coming from Northern California.
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This year, there's been a big influx of Silicon Valley and Bay Area people moving here
During the pandemic, they can work remotely and be right in the mountains. People called Salt Lake City "Silicon Slopes" even before COVID-19, but the pandemic has definitely solidified that.
Many people prefer Park City to Salt Lake because you get more of the small-town luxury experience here.
I've been a full-time realtor since 2009, when I started as an experience curator at The Colony at White Pine Canyon, a gated community of ski-in, ski-out homes. I coordinated hospitality events for homeowners and guests.
There I learned that buying and selling is not just about walking through a home, but about curating memorable moments for your clients. You're not just selling real estate; you're selling a lifestyle.
In Park City, we sell the lifestyle of a small-town, luxury mountain getaway