Amazon Prime Day baby deals – what offers to expect for 2018

Anyone expecting will know full well that one of the biggest expenses in our lives in our little’uns.

Luckily for thrifty families Amazon Prime Day is just around the corner, and with discounts across the board on everything from tech and home items to fashion and beauty, it’s also great opportunity to pick up bits for your baby or kids.

Last year saw Amazon slash the price of video monitors and feeding steriliser kits among the thousands of offers that went live from top baby brands like tommee tippee, Fisher Price and Pampers.

Shoppers who sign up to Amazon Prime ahead of the big event, which takes place on Monday 16 July, will get access to savings on everything from bottles to baby monitors and more.

But if you want to pick up one of the discounts you’ll need to be signed up to Amazon Prime, which costs £79 annually or £7.99 a monthly.

Amazon Prime – what is it and how to get it

Amazon Prime offers a plethora of services from same-day delivery to unlimited music, TV and films streaming, all for a set monthly fee.

The cost of an annual membership is £79 – either paid upfront with a one-off charge or by a £7.99 monthly fee which can be canceled at any time.

Shoppers can sign up to a 30-day free trial to take advantage of Prime perks, but must remember to set a reminder to cancel before the subscription ends – or risk being charged the full £79 annual fee.

During sale events Prime customers can enjoy 30-minutes exclusive early access to all Lightning Deals, so if you’re wanting to snap up some bargains before anyone else, getting a Prime account is a good idea.

What does Amazon Prime offer?

  • Unlimited one-day delivery on your Amazon orders in the UK

  • Unlimited video streaming of 15,000 TV shows and movies through Prime Video

  • Access to Amazon’s music library, with unlimited downloads and streams

  • Prime Photos for unlimited photo storage on Amazon Cloud Drive. You also get 5GB of cloud storage for other types of files.

  • Access to 800,000 free e-books

  • Borrow one of over 500,000 titles per month for free on any Kindle device

  • 30-minute early access to Lightning Deals – including Prime Day.

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Where to find all the deals?

Stay tuned on for or all the latest sale drops on here or trawl Prime Day deals page to search through thousands of offers and also start watching deals in advance of when they go live.

New deals will start as often as every five minutes for the next 30 hours straight, but will only be available while stocks last. So catch them while you can.

If you’re after more baby or family essentials, click on your desired category below:

  • Car seats and accessories
  • Pushchairs and prams
  • Nursery Furniture and decoration
  • Baby monitors and safety
  • Feeding
  • Nappy changing
  • Baby toys
  • Baby clothes
  • Health and baby care

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I’m not a Prime member, can I get involved for free?

Prime Day is exclusively for Amazon Prime members. If you’re not yet a member, Amazon has announced that you can take advantage of the deals through their Amazon Prime 30-day free trial alternatively bargain-hunters can sign up for a monthly fee of £7.99 or £79 for an entire year.

You can get full details of what Prime offers by reading our FAQ guide on Amazon Prime.

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