Salesforce agrees to acquire Datorama
JERUSALEM (Reuters) – U.S. sales and marketing software company Salesforce (CRM.N) said on Monday it signed an agreement to acquire Datorama, an Israeli cloud-based artificial intelligence marketing platform.
Terms of the deal were not disclosed but Israeli media reported it was worth more than $800 million. Datorama in Tel Aviv declined to comment.
Salesforce has been a key beneficiary of so-called digital transformations – a growing trend in which companies move their operations onto lower cost cloud-based services that offer more scalability.
Datorama has more than 3,000 customers, including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare.
The company previously raised $50 million in private money and employs 400 people.
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