Welcome to Jack’s – Inside Tesco’s new discount store

Tesco has finally unveiled its new discount store concept – Jack’s.

Two stores will open on Thursday in Chatteris, Cambridgeshire and Immingham, Lincolnshire with another 10-15 opening in the next six months.

The next wave of stores will include a mix of new sites, some next door to existing Tesco stores, and a small number of converted Tesco stores.

Tesco chief executive Dave Lewis said: "Jack Cohen championed value for customers and changed the face of British shopping. He’s an inspiration for all of us and that same spirit still drives Tesco now."

What will they stock?

Most products will be Jack’s own brand and the chain will have 2,600 lines.

Tesco said that eight out of 10 Jack’s food and drink products will be "grown, reared or made" in Britain and stores will stock an own brand range, also branded Jack’s.

It will operate a "low-cost business model" designed to keep costs low and prices down.

They’ve even gone as far as to include an Aldi-like aisle of special one-off discounted items called "When it’s gone, it’s gone".

"Great tasting food at the lowest possible prices with eight out of 10 products grown, reared or made in Britain," Lewis said.

The launch of Jack’s is part of Tesco’s centenary celebrations which will see the business mark 100 years in 2019.

Earlier this month, Mirror Money also spotted job adverts on the Tesco careers site referring to a "New Store Format" – with jobs going for customer service assistants, assistant managers and store managers.

The closing date for many applicants was August 10.

"The new retail format will be operated separately from the core Tesco business and as such benefits offered will be different from those offered at Tesco," the ads stated.

The positions were listed in Wandsworth, Chatteris, and Immingham – which could suggest the locations of the first wave of ‘Jack’s’ branches.

St Helens was also on the list – while Tesco Metro in Edge Hill could be converted too.

Earlier this year Tesco announced it would form a “strategic alliance” with French retailer Carrefour as part of efforts to cut prices.

It’s part of an overhaul dubbed ‘Project Reset’ that will see it boost own-brand lines and slash the number of suppliers it works with to improve efficiency. More recently, the chain axed its price match guarantee and announced big changes to its Clubcard rewards scheme.

Will Tesco’s new discount supermarket be a success?


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