Apple event expected to show off new iPhones, Apple Watch: Live blog
Apple Inc. is expected to launch three new iPhones on Wednesday during the company’s biggest event of the year.
There’s not much controversy around the number of iPhones that will be unveiled at the Cupertino, Calif., event or the feature set for these new phones, but Apple AAPL, -0.97% launches always tend to pack a few surprises.
Apple this year will likely introduce a cheaper, LCD-screen phone that looks like the iPhone X, an upgraded version of the OLED iPhone X, and a large-screen OLED model. The biggest mystery concerns the pricing for the three new phones.
Some analysts predict that the company won’t increase the base price of its top-tier phone at all and others expect that Apple will lift the base price by $50 or $100. This might be the key factor driving Apple’s stock price movement during and after the event.
See: Here’s how Apple’s stock performs around iPhone launch events
KeyBanc Capital Markets analyst Andy Hargreaves told MarketWatch that he’d view a price of $999 for the large-screen model to be a negative factor for Apple, given that it wouldn’t mark an increase from the current price of the iPhone X. He expects a base price of $1,049, noting that the extra $50 would be pure profit for Apple and that the company would have to sell a lot more high-priced phones to compensate for that lost opportunity if it didn’t hike the price at all.
Also in question is how Apple will price the new LCD model—guesses range from $699 to $849—and whether the company will discontinue the current iPhone 8 and 8 Plus.
Some other Apple products should also get attention Wednesday, including the Apple Watch. New watches are expected to feature edge-to-edge designs, meaning more usable screen space. The AirPods and other accessories could get updates as well at this year’s event.
MarketWatch tech editor Jeremy C. Owens (@jowens510) and reporter Emily Bary (@emilybary) will live-blog the announcements, which are expected to begin at 1 p.m. Eastern time. Watch live on Apple’s website, and stay tuned for updates.
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