{"id":105804,"date":"2021-01-29T10:40:15","date_gmt":"2021-01-29T10:40:15","guid":{"rendered":"https:\/\/fin2me.com\/?p=105804"},"modified":"2021-01-29T10:40:15","modified_gmt":"2021-01-29T10:40:15","slug":"how-do-i-look-softbanks-zozo-offers-tech-specs-to-help-buyers-get-skin-tone-right","status":"publish","type":"post","link":"https:\/\/fin2me.com\/markets\/how-do-i-look-softbanks-zozo-offers-tech-specs-to-help-buyers-get-skin-tone-right\/","title":{"rendered":"How do I look? SoftBank's Zozo offers tech specs to help buyers get skin tone right"},"content":{"rendered":"

TOKYO (Reuters) – Japanese online fashion retailer Zozo Inc on Friday launched skin tone measuring glasses for ordering cosmetics online, making its latest fashion tech offering as it expands beyond apparel.<\/p>

Slideshow ( 5 images )<\/span><\/figcaption>

\u201cZozoglass\u201d, a pair of spectacles covered with colour swatches and markers, detects skin tone when scanned with a smartphone for tailored cosmetics recommendations on Zozotown, Japan\u2019s biggest online fashion site.<\/p>\n

\u201cTraditionally in Japan you\u2019d go to a large department store, you go to the counter and then you actually try stuff on,\u201d Zozo\u2019s Chief Operating Officer Masahiro Ito said in an interview.<\/p>\n

\u201cWe\u2019re trying to replicate that through technology and give the consumer confidence to buy online,\u201d he said.<\/p>\n

\u201cZozoglass\u201d, which is available for preorder on Friday before shipping from March, will be limited to foundation initially before being expanded to cover other product lines.<\/p>\n

Augmented reality functionality in the online retailer\u2019s app will allow consumers to see how the make-up will look.<\/p>\n

Fashon tech is being eyed by online retailers, which have been boosted by shopping at home during the COVID-19 pandemic, as a way to help consumers overcome some reservations about buying remotely.<\/p>\n

\u201cI have a feeling that e-commerce has been introduced to a whole swathe of new people that have not even thought of buying clothes online before,\u201d said Ito.<\/p>\n

Zozo, part of SoftBank\u2019s internet business Z Holdings Corp, has shipped 1.4 million units of its \u201cZozomat\u201d, which is used to measure feet for sizing recommendations.<\/p>\n

The company plans to launch a successor to the body-measuring \u201cZozosuit\u201d this year which it says has fixed the flaws of earlier iterations.<\/p>\n

Source: Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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