{"id":106197,"date":"2021-02-03T07:18:57","date_gmt":"2021-02-03T07:18:57","guid":{"rendered":"https:\/\/fin2me.com\/?p=106197"},"modified":"2021-02-03T07:18:57","modified_gmt":"2021-02-03T07:18:57","slug":"japans-animators-in-pencil-peril-over-production-halt","status":"publish","type":"post","link":"https:\/\/fin2me.com\/markets\/japans-animators-in-pencil-peril-over-production-halt\/","title":{"rendered":"Japan's animators in pencil peril over production halt"},"content":{"rendered":"

TOKYO (Reuters) – Japan\u2019s animators are losing one of the tools of their trade after Mitsubishi Pencil said this week it would scale back a long-running line of coloured pencils.<\/p>

Slideshow ( 2 images )<\/span><\/figcaption>

Mitsubishi Pencil will reduce its 7700 line of hard coloured pencils to a single red iteration starting in June. The three colours to be cut – orange, yellow-green and pale blue – were saved from a broader cull in 2015 after an outcry from the animation industry.<\/p>\n

\u201cThe 7700 line is an indispensable tool for animation production, with a large impact on individuals and companies anticipated by the end of production,\u201d the Association of Japanese Animators said in a statement.<\/p>\n

Japan\u2019s iconic manga and anime industries have adopted a growing range of digital tools, but many artists still put pencil to paper during the labour-intensive production process.<\/p>\n

Mitsubishi Pencil said procurement problems led to the decision. A company spokeswoman declined to elaborate, saying which raw materials are in short supply is a \u201ctrade secret.\u201d<\/p>\n

The company, which dates to the 1880s, does not disclose sales figures for the pencils, she said, adding \u201cwe\u2019ve enjoyed steady demand from a core group of users in the animation industry.\u201d<\/p>\n

Traditional animation dominates in Japan, in contrast to the computer animation popularized by Disney\u2019s Pixar studio.<\/p>\n

Although useful for precision work like animating and technical documents, hard pencils can be unforgiving to the amateur.<\/p>\n

\u201cThe 7700 line doesn\u2019t sell anymore,\u201d said Naoya Nagatsuma, the 11th-generation owner of Tokyo stationery store Soumaya Genshirou Shouten.<\/p>\n

His centuries-old business still carries the red 7700 pencils, which used to be popular with architects for drafting blueprints.<\/p>\n

That work has long since been digitised. \u201cI probably sell about one 7700 red pencil for every 3,000 regular red colour pencils.\u201d Nagatsuma said.<\/p>\n

Source: Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

TOKYO (Reuters) – Japan\u2019s animators are losing one of the tools of their trade after Mitsubishi Pencil said this week it would scale back a […]<\/p>\n","protected":false},"author":3,"featured_media":106196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nJapan's animators in pencil peril over production halt - Fin2me<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fin2me.com\/markets\/japans-animators-in-pencil-peril-over-production-halt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Japan's animators in pencil peril over production halt - Fin2me\" \/>\n<meta property=\"og:description\" content=\"TOKYO (Reuters) – Japan\u2019s animators are losing one of the tools of their trade after Mitsubishi Pencil said this week it would scale back a [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fin2me.com\/markets\/japans-animators-in-pencil-peril-over-production-halt\/\" \/>\n<meta property=\"og:site_name\" content=\"Fin2me\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-03T07:18:57+00:00\" \/>\n<meta name=\"author\" content=\"Mark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/fin2me.com\/wp-content\/uploads\/2021\/02\/cnewsfotor397.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fin2me.com\/markets\/japans-animators-in-pencil-peril-over-production-halt\/\",\"url\":\"https:\/\/fin2me.com\/markets\/japans-animators-in-pencil-peril-over-production-halt\/\",\"name\":\"Japan's animators in pencil peril over production halt - Fin2me\",\"isPartOf\":{\"@id\":\"https:\/\/fin2me.com\/#website\"},\"datePublished\":\"2021-02-03T07:18:57+00:00\",\"dateModified\":\"2021-02-03T07:18:57+00:00\",\"author\":{\"@id\":\"https:\/\/fin2me.com\/#\/schema\/person\/ad0e9920e03d3b41c7ad02a18375d76a\"},\"breadcrumb\":{\"@id\":\"https:\/\/fin2me.com\/markets\/japans-animators-in-pencil-peril-over-production-halt\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fin2me.com\/markets\/japans-animators-in-pencil-peril-over-production-halt\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fin2me.com\/markets\/japans-animators-in-pencil-peril-over-production-halt\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fin2me.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Markets\",\"item\":\"https:\/\/fin2me.com\/category\/markets\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Japan's animators in pencil peril over production halt\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fin2me.com\/#website\",\"url\":\"https:\/\/fin2me.com\/\",\"name\":\"Fin2me\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fin2me.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/fin2me.com\/#\/schema\/person\/ad0e9920e03d3b41c7ad02a18375d76a\",\"name\":\"Mark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fin2me.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/39b72719fb75a2d3c7d7695026648602?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/39b72719fb75a2d3c7d7695026648602?s=96&d=mm&r=g\",\"caption\":\"Mark\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Japan's animators in pencil peril over production halt - Fin2me","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fin2me.com\/markets\/japans-animators-in-pencil-peril-over-production-halt\/","og_locale":"en_US","og_type":"article","og_title":"Japan's animators in pencil peril over production halt - Fin2me","og_description":"TOKYO (Reuters) – Japan\u2019s animators are losing one of the tools of their trade after Mitsubishi Pencil said this week it would scale back a [...]","og_url":"https:\/\/fin2me.com\/markets\/japans-animators-in-pencil-peril-over-production-halt\/","og_site_name":"Fin2me","article_published_time":"2021-02-03T07:18:57+00:00","author":"Mark","twitter_card":"summary_large_image","twitter_image":"https:\/\/fin2me.com\/wp-content\/uploads\/2021\/02\/cnewsfotor397.jpg","twitter_misc":{"Written by":"Mark","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/fin2me.com\/markets\/japans-animators-in-pencil-peril-over-production-halt\/","url":"https:\/\/fin2me.com\/markets\/japans-animators-in-pencil-peril-over-production-halt\/","name":"Japan's animators in pencil peril over production halt - Fin2me","isPartOf":{"@id":"https:\/\/fin2me.com\/#website"},"datePublished":"2021-02-03T07:18:57+00:00","dateModified":"2021-02-03T07:18:57+00:00","author":{"@id":"https:\/\/fin2me.com\/#\/schema\/person\/ad0e9920e03d3b41c7ad02a18375d76a"},"breadcrumb":{"@id":"https:\/\/fin2me.com\/markets\/japans-animators-in-pencil-peril-over-production-halt\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fin2me.com\/markets\/japans-animators-in-pencil-peril-over-production-halt\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fin2me.com\/markets\/japans-animators-in-pencil-peril-over-production-halt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fin2me.com\/"},{"@type":"ListItem","position":2,"name":"Markets","item":"https:\/\/fin2me.com\/category\/markets\/"},{"@type":"ListItem","position":3,"name":"Japan's animators in pencil peril over production halt"}]},{"@type":"WebSite","@id":"https:\/\/fin2me.com\/#website","url":"https:\/\/fin2me.com\/","name":"Fin2me","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fin2me.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/fin2me.com\/#\/schema\/person\/ad0e9920e03d3b41c7ad02a18375d76a","name":"Mark","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fin2me.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/39b72719fb75a2d3c7d7695026648602?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/39b72719fb75a2d3c7d7695026648602?s=96&d=mm&r=g","caption":"Mark"}}]}},"_links":{"self":[{"href":"https:\/\/fin2me.com\/wp-json\/wp\/v2\/posts\/106197"}],"collection":[{"href":"https:\/\/fin2me.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fin2me.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fin2me.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/fin2me.com\/wp-json\/wp\/v2\/comments?post=106197"}],"version-history":[{"count":0,"href":"https:\/\/fin2me.com\/wp-json\/wp\/v2\/posts\/106197\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fin2me.com\/wp-json\/wp\/v2\/media\/106196"}],"wp:attachment":[{"href":"https:\/\/fin2me.com\/wp-json\/wp\/v2\/media?parent=106197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fin2me.com\/wp-json\/wp\/v2\/categories?post=106197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fin2me.com\/wp-json\/wp\/v2\/tags?post=106197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}