{"id":106274,"date":"2021-02-05T11:35:10","date_gmt":"2021-02-05T11:35:10","guid":{"rendered":"https:\/\/fin2me.com\/?p=106274"},"modified":"2021-02-05T11:35:10","modified_gmt":"2021-02-05T11:35:10","slug":"advertising-platform-magnite-buys-spotx-from-rtl-for-1-17-billion","status":"publish","type":"post","link":"https:\/\/fin2me.com\/markets\/advertising-platform-magnite-buys-spotx-from-rtl-for-1-17-billion\/","title":{"rendered":"Advertising platform Magnite buys SpotX from RTL for $1.17 billion"},"content":{"rendered":"<p>BERLIN (Reuters) &#8211; U.S. advertising platform Magnite has agreed to buy video advertising group SpotX from European broadcaster RTL Group for $1.17 billion, it said on Friday, aiming to create a leading interactive advertising platform.<\/p>\n<p>The purchase price comprises $560 million in cash and 14 million shares of Magnite stock, RTL said.<\/p>\n<p>The combination of Magnite and SpotX will bring together the best CTV technologies and teams at a critical time, Magnite Chief Executive Michael Barrett in a statement.<\/p>\n<p>CTV technologies integrate internet and interactive digital advertising services into smart TVs and receivers.<\/p>\n<p>\u201cAd-supported CTV is just beginning to draw budgets from linear TV and we will be well-positioned to participate in the strongest segment of industry growth for the foreseeable future,\u201d Barrett said.<\/p>\n<p>RTL Group acquired a 65% majority shareholding in SpotX for 107 million euros ($127.97 million) in 2014, and took full ownership of SpotX in 2017, acquiring the remaining shareholding for 123 million euros.<\/p>\n<h2>($1 = $1.0000)<\/h2>\n<p>Source: <a href=\"https:\/\/www.reuters.com\/article\/us-spotx-m-a-rtl-group\/advertising-platform-magnite-buys-spotx-from-rtl-for-1-17-billion-idUSKBN2A50OD\" target=\"_blank\" rel=\"noopener noreferrer\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BERLIN (Reuters) &#8211; U.S. advertising platform Magnite has agreed to buy video advertising group SpotX from European broadcaster RTL Group for $1.17 billion, it said [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertising platform Magnite buys SpotX from RTL for $1.17 billion - Fin2me<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fin2me.com\/markets\/advertising-platform-magnite-buys-spotx-from-rtl-for-1-17-billion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising platform Magnite buys SpotX from RTL for $1.17 billion - Fin2me\" \/>\n<meta property=\"og:description\" content=\"BERLIN (Reuters) &#8211; 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