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View Gallery<\/span><\/span><\/p>\nRelated Gallery<\/h3>\nThen And Now- Byron Lars Thirty Year Journey<\/h2>\n<\/article>\n
“And there’s more to come: we’ll continue to work with Facebook to bring a number of Shopify services and products to these platforms to make social selling so much better,” Carl Rivera, general manager of Shop, teased in a blog post.<\/p>\n
This latest move will likely boost Shop Pay’s traction. The company calculates that customers used the payment feature in more than 137 million orders last year. Since its launch in 2017 to the end of 2020, Shop Pay transactions totaled almost $20 billion in cumulative gross merchandise value.<\/p>\n
Shopify’s work with Facebook highlights the high engagement across social media during the pandemic.<\/p>\n
“As more consumers have been shuttered in their homes for much of the past year, it’s no surprise that they are doing more shopping directly on social platforms like Facebook and Instagram and using new platforms like TikTok for actual discovery and influence,” Gary Barnett, chief executive officer of Semafone, a data security, compliance and payments solutions provider for contact centers.<\/p>\n
“Shopify’s partnership with Facebook speaks to the rise in social commerce and the need to meet consumers where they are — no matter the channel,” he added.<\/p>\n