Since its inception, Mastercard's iconic logo has almost always looked the same: two circles, one red and one yellow, interlocking with the word "mastercard" in the middle — but that's about to change.<\/p>\n
The financial services company announced this week that it is making a major revision to the familiar symbol. It has decided to drop the word "mastercard" in the middle of the logo and keep the image as two interlinked circles of yellow, red and orange in the middle.<\/p>\n
While the new look may come as a surprise to most consumers, Mastercard is confident the change won't affect its identity.<\/p>\n
\u201cReinvention in the digital age calls for modern simplicity,\u201d Raja Rajamannar, chief marketing and communication officer at Mastercard, stated in a press release. \u201cAnd with more than 80 percent of people spontaneously recognizing the Mastercard Symbol without the word \u2018mastercard,\u2019 we felt ready to take this next step in our brand evolution. We are proud of our rich brand heritage and are excited to see the iconic circles standing on their own.\u201d<\/p>\n