{"id":107991,"date":"2021-02-25T15:10:52","date_gmt":"2021-02-25T15:10:52","guid":{"rendered":"https:\/\/fin2me.com\/?p=107991"},"modified":"2021-02-25T15:10:52","modified_gmt":"2021-02-25T15:10:52","slug":"pepsico-to-launch-line-of-cocktail-mixers-as-at-home-drinking-booms","status":"publish","type":"post","link":"https:\/\/fin2me.com\/business\/pepsico-to-launch-line-of-cocktail-mixers-as-at-home-drinking-booms\/","title":{"rendered":"PepsiCo to launch line of cocktail mixers as at-home drinking booms"},"content":{"rendered":"<ul>\n<li>PepsiCo unveiled a line of cocktail mixers that will hit shelves on Monday.<\/li>\n<li>The four drinks, which fall under its new Neon Zebra brand, were created to appeal to consumers aged 21 to 34 years old.<\/li>\n<li>At-home drinking was rising before the pandemic, but the crisis has accelerated the trend even more.<\/li>\n<\/ul>\n<p>PepsiCo will launch a line of cocktail mixers under a new brand, Neon Zebra, next month.<\/p>\n<p>The food and beverage giant started working on the products two years ago, before the coronavirus pandemic shuttered bars. Pepsi had already been tracking the at-home drinking trend, particularly by consumers between the ages of 21 and 34 years old.<\/p>\n<p>&quot;They&#x27;re really looking for convenience and high-quality ingredients in their at-home experience,&quot; said Emily Silver, vice president of innovation and capabilities for PepsiCo&#x27;s North American beverage business. &quot;The traditional category norm is those big jugs, like those margarita mixers you might buy for a party and then it sits in your fridge.&quot;<\/p>\n<p>In the 52 weeks ended Feb. 13, U.S. consumers have spent $304.6 million on cocktail mixers, up 36% from a year ago, according to Nielsen retail data. In 2019, cocktail mixer sales rose 1.2%.<\/p>\n<p>Q Mixers and Owen&#x27;s Craft Mixers are among the upstarts trying to modernize the category. In 2019, Pepsi&#x27;s rival Coca-Cola rolled out its own line of cocktail mixers for dark spirits based on its namesake soda, but the products were only available in the United Kingdom. And Drinkworks, a joint venture between Anheuser-Busch InBev and Keurig Dr Pepper, has created a home bar appliance that makes cocktails using pods.<\/p>\n<p>The pandemic also accelerated the trend toward alcohol delivery. IWSR estimates that by 2024, 7% of U.S. total off-trade beverage alcohol volume will come from e-commerce. That same trend pushed Uber to buy Drizly, an alcohol delivery service, earlier in February. Silver said that Pepsi is looking at some delivery partnerships to help promote Neon Zebra.<\/p>\n<p>The company&#x27;s foray into the category comes in four flavors: margarita, strawberry daiquiri, mojito and whiskey sour. Silver said that those flavors tested the best among both a general audience and the younger consumers it&#x27;s looking to target.<\/p>\n<p>&quot;We do potentially see an option to expand this line in the future, but these were the four we felt had the most appeal coming out of the gate,&quot; she said.<\/p>\n<p>One 7.5-ounce can of a Neon Zebra mix is supposed to make two cocktails, with three ounces of spirits added to each drink. The mixers will hit shelves on Monday.<\/p>\n<p>Source: <a href=\"https:\/\/www.cnbc.com\/2021\/02\/25\/pepsico-to-launch-neon-zebra-cocktail-mixers-as-at-home-drinking-spikes.html\" target=\"_blank\" rel=\"noopener noreferrer\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PepsiCo unveiled a line of cocktail mixers that will hit shelves on Monday. The four drinks, which fall under its new Neon Zebra brand, were [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":107990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PepsiCo to launch line of cocktail mixers as at-home drinking booms - Fin2me<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fin2me.com\/business\/pepsico-to-launch-line-of-cocktail-mixers-as-at-home-drinking-booms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PepsiCo to launch line of cocktail mixers as at-home drinking booms - Fin2me\" \/>\n<meta property=\"og:description\" content=\"PepsiCo unveiled a line of cocktail mixers that will hit shelves on Monday. 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