{"id":108011,"date":"2021-02-25T21:41:19","date_gmt":"2021-02-25T21:41:19","guid":{"rendered":"https:\/\/fin2me.com\/?p=108011"},"modified":"2021-02-25T21:41:19","modified_gmt":"2021-02-25T21:41:19","slug":"twitter-plans-to-double-revenue-by-2023-teases-new-super-follow-feature","status":"publish","type":"post","link":"https:\/\/fin2me.com\/markets\/twitter-plans-to-double-revenue-by-2023-teases-new-super-follow-feature\/","title":{"rendered":"Twitter plans to double revenue by 2023, teases new 'super follow' feature"},"content":{"rendered":"
(Reuters) – Twitter Inc will launch new features and products faster to catch up with rivals in a plan to double annual revenue and reach a least 315 million users in 2023, it said on Thursday, boosting its shares 5.6%.<\/p> \u201cWe know we\u2019ve been slow,\u201d Chief Executive Jack Dorsey said in an investor day presentation. \u201cWhen you compare us with our peers, it\u2019s been especially stark.\u201d<\/p>\n The social media network estimated annual revenue of at least $7.5 billion by the end of 2023.<\/p>\n Twitter shares were up more than 4% at $75.16 late Thursday afternoon, after reaching an all-time high of $80.75.<\/p>\n Twitter said it was exploring new money-making features, including tipping and paid subscriptions to \u201csuper follow\u201d some accounts. The second feature, which lets users charge their followers for access to additional content, will launch this year, a spokesman said.<\/p>\n The site, typically used to broadcast short messages to a wide audience, is also working on building more ways for people to have conversations, it said.<\/p>\n This includes hosting live audio discussions using its \u2018Spaces\u2019 feature, which is being tested with about 1,000 users, and letting people share longer-form content using Revue, a newsletter publishing service Twitter acquired last month.<\/p>\n It is also considering allowing \u201ccommunities\u201d to be created for particular interests.<\/p>\n Kayvon Beykpour, Twitter\u2019s head of consumer product, said creators would be able to customize communities, including setting and enforcing \u201csocial norms\u201d beyond Twitter\u2019s rules.<\/p>\n The efforts are designed to help Twitter reach its goal of at least 315 million monetizable daily active users (mDAU), or those who see ads, by the fourth quarter of 2023, and stay ahead of wildly popular but smaller apps like ByteDance\u2019s TikTok, which have quickly attracted a worldwide audience through its viral videos.<\/p>\n Internationally, Twitter faces challenges in India, a rapidly growing market with plans to require that social media companies erase certain content and coordinate with law enforcement.<\/p>\n Twitter had previously refused to delete content connected to farmers\u2019 protests in India.<\/p>\n