Chipotle Mexican Grill is celebrating its milestone of 20 million Chipotle Rewards members by collaborating with the iconic “Chipotle Is My Life” Kid for a limited-edition apparel collection as well as a new menu item. <\/p>\n
The now 12-year-old Roy Murray, also known as “Chipotle Is My Life” Kid, was an internet sensation in 2014 when he famously exclaimed “OMG, I love Chipotle. Chipotle is My Life!” <\/p>\n
The Mexican food chain’s limited edition apparel collection in partnership with Roy features bold text and imagery referencing the viral moment and is part of the Chipotle Goods collection.<\/p>\n
Chipotle will use all profits from Chipotle Goods to help organizations, which are focused on making fashion or farming more sustainable.<\/p>\n
In addition, Chipotle fans will be able to try the Chipotle entr\u00e9e that inspired Roy’s famous reaction. <\/p>\n
Roy’s go-to order, The “Chipotle Is My Life” Bowl, is available on the Chipotle app and website for a limited time. The new menu item features Double white rice, black beans, chicken, tomatillo-red salsa, roasted chili-corn salsa, sour cream, and cheese.<\/p>\n
Chipotle noted that Roy is also the newest recipient of the Chipotle Celebrity Card held by a small, elite group of brand super fans that grants access to free Chipotle.<\/p>\n
Fans can also create their own version of the “omg I love chipotle by roy murray” sound that is now available on TikTok.<\/p>\n
Chipotle Rewards was recently named to Newsweek’s list of America’s Best Loyalty Programs for 2021. Rewards members will get a free chips and guac offer after their first purchase as a member and also gain early access to new menu items. <\/p>\n
People who enroll for the program will earn 10 points for every $1 they spend in the restaurant, online, or in the app, and receive a free entr\u00e9e on accumulating 1,250 points. Members can also earn points more quickly though bonuses, like extra point days. <\/p>\n