Beer sales were once declining, but the pandemic has reversed that trend. Americans now are reaching for beer because of its affordability, brand familiarity and product innovations, including low- and non-alcoholic beer, that have reignited their interest. Nielsen said that retail sales of beer soared 8.6% last year, totaling $40 billion. In particular, light beer sales jumped 5% to $10.6 billion. <\/p>\n
<\/ul>\nAnheuser-Busch<\/span> (BUD<\/span>)<\/span> reported in last week’s earnings that its top two sellers \u2014 Michelob Ultra and Bud Light \u2014 “continued to outperform” its other beers as healthier options are attracting drinkers. Budweiser Select is the second beer introduced under the Budweiser flagship name within the past year: Last July, a non-alcoholic version debuted.
\nSimilarly, rival MolsonCoors<\/span> (TAP<\/span>)<\/span> recently reported strong yearly retail results for its light beers. Miller Light sales grew 8.6% and Coors Light sales rose 6.1%. Blue Moon LightSky, a lighter version of its popular Belgian-style wheat ale, had a strong launch and was the top-selling new beer, according to Nielsen.
\nSource: Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
New York (CNN Business)With Americans drinking more light beer than ever, Anheuser-Busch is giving them another option with the nationwide release of Budweiser Select. The […]<\/p>\n","protected":false},"author":3,"featured_media":108306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"\nHard seltzer is king. Big beer owns it - Fin2me<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fin2me.com\/business\/hard-seltzer-is-king-big-beer-owns-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hard seltzer is king. 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