{"id":108307,"date":"2021-03-01T15:31:58","date_gmt":"2021-03-01T15:31:58","guid":{"rendered":"https:\/\/fin2me.com\/?p=108307"},"modified":"2021-03-01T15:31:58","modified_gmt":"2021-03-01T15:31:58","slug":"hard-seltzer-is-king-big-beer-owns-it","status":"publish","type":"post","link":"https:\/\/fin2me.com\/business\/hard-seltzer-is-king-big-beer-owns-it\/","title":{"rendered":"Hard seltzer is king. Big beer owns it"},"content":{"rendered":"<p><cite>New York (CNN Business)<\/cite>With Americans drinking more light beer than ever, Anheuser-Busch is giving them another option with the nationwide release of Budweiser Select.<\/p>\n<p>The 99-calorie beer, previously available only in St. Louis, is now rolling out nationwide, in &#8220;response to growing consumer demand for a lower calorie beer option,&#8221; the company announced Monday. Budweiser Select was available across the country from 2005 to 2010, but it is being relaunched as light beer sales are having a resurgence.<br \/>\n&#8220;We started to see traction with Budweiser in 2020 and wanted to answer the growing need for a Budweiser with fewer calories,&#8221; Monica Rustgi, Budweiser&#8217;s VP of marketing, told CNN Business. &#8220;It was pleasant to see the offering already there.&#8221; <\/p>\n<ul><\/ul>\n<p><img decoding=\"async\" alt=\"Budweiser Select is now being sold nationwide.\" class=\"media__image\" src=\"\/\/cdn.cnn.com\/cnnnext\/dam\/assets\/210224095630-budweiser-select-large-169.jpg\"><br \/>\nBudweiser Select is aiming to attract what Rustgi calls &#8220;Bud loyalists,&#8221; who are fans of Budweiser and more attuned to their health.<br \/>\nThe major difference between Budweiser Select and Bud Light is in their flavor, with the former having a heavy taste that emulates a Budweiser while Bud Light is crisper.<\/p>\n<p>A 12-ounce Budweiser Select has 3.1 grams of carbs and 4.3% alcohol-by-volume. That&#8217;s fewer carbs than both regular Budweiser and Bud Light with a similar level of alcohol. Calorie-wise, Budweiser Select has fewer than a Budweiser (145 calories) and has slightly fewer of a Bud Light (110 calories).<br \/>\nBudweiser Select is sold in both 12-ounce bottles and cans in various pack sizes.<strong> <\/strong>It&#8217;s priced the same as Budweiser. <\/p>\n<h3>Beer is booming<\/h3>\n<p>Beer sales were once declining, but the pandemic has reversed that trend. Americans now are reaching for beer because of its affordability, brand familiarity and product innovations, including low- and non-alcoholic beer, that have reignited their interest. Nielsen said that retail sales of beer soared 8.6% last year, totaling $40 billion. In particular, light beer sales jumped 5% to $10.6 billion. <\/p>\n<ul><\/ul>\n<p><span>Anheuser-Busch<\/span> <span>(<span>BUD<\/span>)<\/span> reported in last week&#8217;s earnings that its top two sellers \u2014 Michelob Ultra and Bud Light \u2014 &#8220;continued to outperform&#8221; its other beers as healthier options are attracting drinkers. Budweiser Select is the second beer introduced under the Budweiser flagship name within the past year: Last July, a non-alcoholic version debuted.<br \/>\nSimilarly, rival <span>MolsonCoors<\/span> <span>(<span>TAP<\/span>)<\/span> recently reported strong yearly retail results for its light beers. Miller Light sales grew 8.6% and Coors Light sales rose 6.1%. Blue Moon LightSky, a lighter version of its popular Belgian-style wheat ale, had a strong launch and was the top-selling new beer, according to Nielsen.<br \/>\nSource: <a href=\"https:\/\/edition.cnn.com\/2021\/03\/01\/business\/budweiser-select-launch-nationwide\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New York (CNN Business)With Americans drinking more light beer than ever, Anheuser-Busch is giving them another option with the nationwide release of Budweiser Select. The [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":108306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hard seltzer is king. 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