“The introduction in many ways was emblematic of the shift in how footwear and fashion brands could work together,” said Sleep. “An authentic relationship from the start [we have stayed] true to each of our values while welcoming our respective audiences into one another’s worlds. This has been the foundation of our approach to collaboration since – we help to realize a collaborator’s vision through our brand and product.”<\/p>\n Notably, the first collective release from Converse and Comme des Garçons utilized the Chuck Taylor All Star silhouette in 2009 – one that has continued to be tapped into for the ongoing partnership. According to Sleep, as the two brands continue to evolve, they will, “continue to work together and in addition to the beloved Chuck 70, plan to introduce new iterations of classics from our lineup of silhouettes of past and present, as well as new expressions of graphics and colorways. They’ll always retain a humble, yet refined aesthetic we believe appeals to our consumers.”<\/p>\n Moreover, Sleep said, the 12-year collaboration has been one of the “purest expressions of Converse and Play. We’ve retained elements of both brands’ DNA in our products but offer the element of surprise with each new iteration – all while providing a form of accessibility and exclusivity.’<\/p>\n Of the uniqueness of the latest Converse x Comme des Garçons Play Jack Purcell collection, Sleep told WWD it is the silhouette first and foremost.<\/p>\n “This is only the second time we’ve offered a take on the Jack Purcell, the first in a decade, but the first time with our new model,” said Sleep. “The Jack Purcell was recently remastered for stability, comfort and fit with a cushioned sock liner and insole, plus a high traction herringbone outsole. With its recognizable ‘smile’ on the toe, we worked to ensure the take was classic with a new canvas colorway but familiar with the quintessential Play logo elements.”<\/p>\n<\/p>\n![](\"https:\/\/wwd.com\/wp-content\/uploads\/2021\/03\/3.30-Page-1-Web.jpg\")
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