{"id":113601,"date":"2021-05-05T14:42:47","date_gmt":"2021-05-05T14:42:47","guid":{"rendered":"https:\/\/fin2me.com\/?p=113601"},"modified":"2021-05-05T14:42:47","modified_gmt":"2021-05-05T14:42:47","slug":"the-honest-company-will-dig-into-next-stage-of-growth-after-ipo-founder-jessica-alba-says","status":"publish","type":"post","link":"https:\/\/fin2me.com\/business\/the-honest-company-will-dig-into-next-stage-of-growth-after-ipo-founder-jessica-alba-says\/","title":{"rendered":"The Honest Company will dig into next stage of growth after IPO, founder Jessica Alba says"},"content":{"rendered":"<ul>\n<li>The Honest Company will make its public market debut on Wednesday.<\/li>\n<li>&quot;I feel like this is where we really dig into this next phase of growth, and this is really the beginning for us in a lot of ways,&quot; founder Jessica Alba said on CNBC&#x27;s &quot;Squawk Box.&quot;<\/li>\n<li>The initial public offering was priced at $16 per share, giving the company a valuation of $1.44 billion and raising $412.8 million.<\/li>\n<\/ul>\n<p>The Honest Company&#x27;s public market debut on Wednesday will start a new stage of growth for the consumer products company, according to actress and founder Jessica Alba.<\/p>\n<p>&quot;I feel like this is where we really dig into this next phase of growth, and this is really the beginning for us in a lot of ways,&quot; Alba said on CNBC&#x27;s &quot;Squawk Box.&quot;<\/p>\n<p>She founded the company a decade ago, starting with baby products. Since then, the company&#x27;s product portfolio has expanded to include makeup, sunscreen and cleaning supplies \u2014 all with the promise of transparency around its formulas. That pledge has made it a target of criticism in the past for failing to live up to that standard.<\/p>\n<p>Last year, Honest&#x27;s net sales grew 27.6% to $300.5 million, and the company narrowed its net loss to $15 million.<\/p>\n<p>Roughly 55% of its sales come from digital orders, CEO Nick Vlahos told Andrew Ross Sorkin. Honest&#x27;s use of social media, particularly on Alba&#x27;s own accounts, has helped drive that digital growth.<\/p>\n<p>&quot;Social media has been a strategic marketing channel for us,&quot; said Alba, who is known for her roles in the television series &quot;Dark Angel&quot; and films like &quot;Fantastic Four.&quot;<\/p>\n<p>&quot;It is where we build a community, and from day one, having that engagement with the community is core to one of our values with what we&#x27;re building.&quot;<\/p>\n<p>The initial public offering was priced at $16 per share, giving the company a valuation of $1.44 billion and raising $412.8 million. According to regulatory filings, Honest plans to use the proceeds for general corporate purposes, which could include acquisitions. It will trade on the Nasdaq using the ticker &quot;HNST.&quot;<\/p>\n<p>Source: <a href=\"https:\/\/www.cnbc.com\/2021\/05\/05\/jessica-alba-sees-next-stage-of-growth-ahead-for-the-honest-company.html\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Honest Company will make its public market debut on Wednesday. &quot;I feel like this is where we really dig into this next phase of [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":113600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Honest Company will dig into next stage of growth after IPO, founder Jessica Alba says - Fin2me<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fin2me.com\/business\/the-honest-company-will-dig-into-next-stage-of-growth-after-ipo-founder-jessica-alba-says\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Honest Company will dig into next stage of growth after IPO, founder Jessica Alba says - 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