{"id":121034,"date":"2021-09-07T19:11:02","date_gmt":"2021-09-07T19:11:02","guid":{"rendered":"https:\/\/fin2me.com\/?p=121034"},"modified":"2021-09-07T19:11:02","modified_gmt":"2021-09-07T19:11:02","slug":"amc-attendance-surpasses-2019-levels-for-first-time-during-the-pandemic-thanks-to-marvels-shang-chi","status":"publish","type":"post","link":"https:\/\/fin2me.com\/business\/amc-attendance-surpasses-2019-levels-for-first-time-during-the-pandemic-thanks-to-marvels-shang-chi\/","title":{"rendered":"AMC attendance surpasses 2019 levels for first time during the pandemic thanks to Marvel&#x27;s &#x27;Shang-Chi&#x27;"},"content":{"rendered":"<ul>\n<li>More than 2 million people watched movies at AMC&#x27;s U.S.-based cinemas between Sept. 2 and Sept. 5, marking the highest number of admissions for Labor Day weekend in the company&#x27;s history.<\/li>\n<li>This holiday weekend also marked the first time since the beginning of the Covid-19 pandemic that attendance during a weekend in 2021 outpaced attendance from the same weekend in 2019.<\/li>\n<li>AMC CEO Adam Aron pointed to the new Marvel Cinematic Universe film &quot;Shang-Chi and the Legend of the Ten Rings&quot; as the main driver of foot traffic over the holiday weekend.<\/li>\n<\/ul>\n<p>In this article<\/p>\n<ul>\n<li><span>AMC<\/span><button class=\"AddToWatchlistButton-watchlistButton\"><span><\/span><\/button><\/li>\n<li><span>DIS<\/span><button class=\"AddToWatchlistButton-watchlistButton\"><span><\/span><\/button><\/li>\n<\/ul>\n<p>Disney&#x27;s &quot;Shang-Chi and the Legend of the Ten Rings&quot; topped $90 million in sales at the domestic box office over the four-day Labor Day weekend, helping AMC Entertainment smash its admissions record for the holiday.<\/p>\n<p>More than 2 million people watched movies at AMC&#x27;s U.S.-based cinemas between Sept. 2 and Sept. 5, marking the highest number of admissions for Labor Day weekend in the company&#x27;s history.<\/p>\n<p>This holiday weekend also marked the first time since the beginning of the Covid-19 pandemic that attendance during a weekend in 2021 outpaced attendance from the same weekend in 2019.<\/p>\n<p>&quot;This encouraging surge in attendance at AMC signals that as Hollywood releases movies, Americans eagerly want to return to movie theatres again,&quot; said CEO Adam Aron in a statement Tuesday.<\/p>\n<p>Shares of AMC jumped about 7% during intraday trading Tuesday.<\/p>\n<p>Aron pointed to the new Marvel film &quot;Shang-Chi&quot; as the main driver of foot traffic to AMC theaters over the holiday weekend.<\/p>\n<p>&quot;Shang-Chi&quot; tallied $71.4 million in ticket sales over Friday, Saturday and Sunday \u2014 the second-highest opening during the pandemic \u2014 just behind &quot;Black Widow,&quot; which tallied $80 million during its debut in July.<\/p>\n<p>Its total box office haul for the four-day holiday weekend topped $90 million, nearly triple that of the previous Labor Day weekend record holder &quot;Halloween,&quot; which was released in 2007 and collected $30.6 million.<\/p>\n<p>Ticket sales have traditionally been weak over the Labor Day holiday, as studios have not debuted major blockbuster features over that weekend. As a theatrical-only release and part of the Marvel franchise, &quot;Shang-Chi&quot; easily outpaced previous debuts.<\/p>\n<p>Source: <a href=\"https:\/\/www.cnbc.com\/2021\/09\/07\/amc-attendance-surpasses-2019-levels-for-first-time-during-pandemic.html\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than 2 million people watched movies at AMC&#x27;s U.S.-based cinemas between Sept. 2 and Sept. 5, marking the highest number of admissions for Labor [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":121033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AMC attendance surpasses 2019 levels for first time during the pandemic thanks to Marvel&#x27;s &#x27;Shang-Chi&#x27; - Fin2me<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fin2me.com\/business\/amc-attendance-surpasses-2019-levels-for-first-time-during-the-pandemic-thanks-to-marvels-shang-chi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AMC attendance surpasses 2019 levels for first time during the pandemic thanks to Marvel&#x27;s &#x27;Shang-Chi&#x27; 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