{"id":122128,"date":"2021-09-30T10:28:02","date_gmt":"2021-09-30T10:28:02","guid":{"rendered":"https:\/\/fin2me.com\/?p=122128"},"modified":"2021-09-30T10:28:02","modified_gmt":"2021-09-30T10:28:02","slug":"macys-is-trying-to-block-amazon-from-advertising-atop-its-herald-square-store","status":"publish","type":"post","link":"https:\/\/fin2me.com\/business\/macys-is-trying-to-block-amazon-from-advertising-atop-its-herald-square-store\/","title":{"rendered":"Macy&#x27;s is trying to block Amazon from advertising atop its Herald Square store"},"content":{"rendered":"<ul>\n<li>Macy&#x27;s is embroiled in a legal battle with its landlord to prevent Amazon from using a billboard on top of its most iconic store.<\/li>\n<li>The department store chain has asked the Kaufman Organization to stop a potential deal with Amazon to use the billboard on its storied Herald Square location.<\/li>\n<li>Macy&#x27;s claims in a lawsuit that any advertisements from its online competitor would cause &quot;immeasurable&quot; harm to its business.<\/li>\n<\/ul>\n<p>In this article<\/p>\n<ul>\n<li><span>M<\/span><button class=\"AddToWatchlistButton-watchlistButton\"><span><\/span><\/button><\/li>\n<li><span>AMZN<\/span><button class=\"AddToWatchlistButton-watchlistButton\"><span><\/span><\/button><\/li>\n<\/ul>\n<p>Macy&#x27;s is embroiled in a legal battle with its landlord to prevent Amazon from using a billboard that sits on top of its most iconic flagship store.<\/p>\n<p>The department store chain\u00a0is asking the Kaufman Organization to stop a potential deal with Amazon to use the billboard atop its storied Herald Square location.<\/p>\n<p>In a lawsuit filed in state court, Macy&#x27;s claims that any advertisements from its online competitor would cause &quot;immeasurable&quot; harm to its business.<\/p>\n<p>&quot;The damages to Macy&#x27;s customer goodwill, image, reputation and brand should a prominent online retailer (especially Amazon) advertise on the billboard are impossible to calculate,&quot; Macy&#x27;s said in court papers.<\/p>\n<p>Macy&#x27;s has been advertising its business on the billboard for longer than half a century. But the lease for the advertising space expired in August. Macy&#x27;s claims that Kaufman was already in talks with Amazon by that point.<\/p>\n<p>Macy&#x27;s said its original lease on the billboard space included a provision that indefinitely barred other retailers from advertising on the sign.<\/p>\n<p>Representatives for Amazon and the Kaufman Organization did not respond to CNBC&#x27;s requests for comment.<\/p>\n<p>&quot;Since the early 1960s Macy&#x27;s has placed a billboard sign on the building adjacent to our flagship store at the corner of Broadway and\u00a034th Street,&quot; a spokeswoman for Macy&#x27;s said in an email to CNBC.<\/p>\n<p>&quot;Macy&#x27;s continues to have rights relating to advertisements at that location,&quot; she said.\u00a0&quot;We expect to realize the benefits of these rights and have asked the court to protect them. As the matter is in litigation, the company will not have any further comment.&quot;<\/p>\n<p>Crain&#x27;s New York first reported on the court battle.<\/p>\n<p>Source: <a href=\"https:\/\/www.cnbc.com\/2021\/09\/29\/macys-trying-to-block-amazon-from-advertising-atop-herald-square-shop.html\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Macy&#x27;s is embroiled in a legal battle with its landlord to prevent Amazon from using a billboard on top of its most iconic store. The [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":122127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Macy&#x27;s is trying to block Amazon from advertising atop its Herald Square store - Fin2me<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fin2me.com\/business\/macys-is-trying-to-block-amazon-from-advertising-atop-its-herald-square-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macy&#x27;s is trying to block Amazon from advertising atop its Herald Square store - Fin2me\" \/>\n<meta property=\"og:description\" content=\"Macy&#x27;s is embroiled in a legal battle with its landlord to prevent Amazon from using a billboard on top of its most iconic store. 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