{"id":122776,"date":"2021-10-12T17:35:52","date_gmt":"2021-10-12T17:35:52","guid":{"rendered":"https:\/\/fin2me.com\/?p=122776"},"modified":"2021-10-12T17:35:52","modified_gmt":"2021-10-12T17:35:52","slug":"pandemic-related-delays-force-retailers-to-tweak-holiday-messages","status":"publish","type":"post","link":"https:\/\/fin2me.com\/business\/pandemic-related-delays-force-retailers-to-tweak-holiday-messages\/","title":{"rendered":"Pandemic-related delays force retailers to tweak holiday messages"},"content":{"rendered":"

(Fixes date)<\/p>

FILE PHOTO: Toys made by Mattel, Hasbro and others are seen at a Macy’s store in New York, U.S., September 16, 2021. REUTERS\/Vanessa O’Connell<\/figcaption>

NEW YORK (Reuters) -Season\u2019s greetings from your favorite retailer come with a 2021-style postscript.\u202f<\/p>\n

That gift you want to get for your loved one? It may be out of stock. And the hot toy? It may not arrive in time for Christmas.<\/p>\n

Americans collectively are expected to spend as much as $1.3 trillion this holiday season here, up from $1.19 trillion in 2020, according to Deloitte. But retailers are bracing for inventory shortfalls, as well as scarce labor at ports, driver shortages, rising warehouse expenses and higher prices.\u202f<\/p>\n

So they are encouraging shoppers to open their wallets early this year, inducing fear by highlighting what retailers describe as \u201csupply chain challenges,\u201d \u201clonger delivery times\u201d and \u201clower inventories,\u201d in marketing materials.<\/p>\n

Surf- and skateboard-wear retailer Zumiez Inc\u2019s website features a banner that reads: \u201cDon\u2019t let out-of-stock items and shipping delays screw up your plans.\u201d The mall-based retailer primarily sources merchandise from Asia, Mexico and Central America. It did not immediately return messages seeking comment.<\/p>\n

Nordstrom, which typically brings in about 20% of its merchandise from China, on Thursday sent a holiday marketing email to customers citing \u201cglobal supply chain challenges\u201d that they said would likely put a damper on holiday shopping plans.<\/p>\n

\u201cWe\u2019re anticipating that the hottest gifts may sell out on our site and that shipping could take longer than we\u2019d all like,\u201d Nordstrom President Peter Nordstrom and CEO Erik Nordstrom said in a joint emailed message to customers. Nordstrom declined to comment.<\/p>\n

In surveys by consulting firms, some shoppers have previously said they are concerned about stock availability and even that they already noticed empty shelves as far back as August. Although half of U.S. consumers surveyed in August by Sensormatic Solutions indicated that they would start their holiday shopping before November, there is no evidence of Christmas-related panic buying, at least not yet.<\/p>\n

The president of work-apparel retailer Carhartt told shoppers in an email Wednesday that it is aware of \u201clonger delivery times and lower inventories,\u201d and its own \u201cinaccurate product availability\u201d problems: \u201cNow that fall is on the horizon, it\u2019s time to start thinking about the holidays\u2026.we encourage you to get your order in soon for the best possible on-time delivery,\u201d Linda Hubbard said.<\/p>\n

Carhartt\u2019s clothes are made in the United States and in Mexico. The company declined to comment.<\/p>\n

Supply logjams are putting stress on all retailers but especially those — including Best Buy Co , Gap\u2019s Old Navy and Bed, Bath & Beyond — that get much of their merchandise from manufacturers based in Asia and that tend to bring in the products on ships through Southern California ports here.<\/p>\n

More than 60 container ships at anchor at Los Angeles and Long Beach ports could not unload holiday cargo as of October 11, according to the Marine Exchange of Southern California, due to labor, truck driver and equipment shortages.\u202f<\/p>\n

Best Buy\u2019s Chief Executive Corie Barry \u202fsaid in August that unprecedented demand\u202fcould result in\u202f \u201csome level of inventory constraints\u201d for the rest of the year,\u202f adding that it has been\u202f harder to get items such as home theaters and large appliances.<\/p>\n

The electronics chain said it expects to offer fewer holiday promotions than two years ago, even if they are elevated compared to last year. A spokesman for Best Buy declined to provide specifics.\u202f<\/p>\n

PEAK DAY, EVERY DAY<\/h2>\n

\u201cThe declining popularity of Black Friday, coupled with consumers starting their holiday shopping early, means that retailers and brands need to engage consumers throughout the season,\u201d Jill Standish, head of Accenture\u2019s Retail Group said.<\/p>\n

\u201cIt requires retailers to operate like its peak day every day.\u201d<\/p>\n

White House officials, scrambling to relieve global supply bottlenecks choking U.S. ports, highways and railways, warned Americans may face higher prices and some empty shelves this Christmas season<\/p>\n

Walmart\u2019s Sam\u2019s Club said Friday it is offering more holiday events and holding them earlier in fall compared to 2020. But many analysts say they expect to see fewer doorbuster price promotions than usual in past holiday seasons because retailers simply may not have enough merchandise on hand in the first place.<\/p>\n

\u201cThere will be very limited supply behind those bigger discounts,\u201d said Kristin McGrath, a shopping expert at deals tracking website BlackFriday.com.<\/p>\n

Source: Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

(Fixes date)FILE PHOTO: Toys made by Mattel, Hasbro and others are seen at a Macy’s store in New York, U.S., September 16, 2021. 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