{"id":124496,"date":"2022-01-12T22:48:31","date_gmt":"2022-01-12T22:48:31","guid":{"rendered":"https:\/\/fin2me.com\/?p=124496"},"modified":"2022-01-12T22:48:31","modified_gmt":"2022-01-12T22:48:31","slug":"dawn-says-were-all-washing-our-dishes-wrong","status":"publish","type":"post","link":"https:\/\/fin2me.com\/business\/dawn-says-were-all-washing-our-dishes-wrong\/","title":{"rendered":"Dawn says we&#39;re all washing our dishes wrong"},"content":{"rendered":"<p><cite>New York (CNN Business)<\/cite>Getting your dish soap out of the bottle might not be on your top 10 list of daily annoyances. But Procter &amp; Gamble is making it easier anyway.<\/p>\n<p>Dawn, the top-selling dish soap brand, has unveiled a redesigned bottle with &#8220;patented no-flip cap technology.&#8221; That means the bottle stands, upside-down, on its cap and dispenses from the bottom. A self-sealing valve prevents the soap from leaking.<br \/>\nDawn EZ-Squeeze, which is now on sale at major retailers starting at $2.48, took more than five years to design with &#8220;hundreds&#8221; of prototypes before the bottle hit shelves. EZ-Squeeze customers will no longer have to put down the sponge, flip over their dish soap and open the cap.<\/p>\n<ul><\/ul>\n<p><span>P&amp;G<\/span> <span>(<span>PG<\/span>)<\/span>, Dawn&#8217;s manufacturer, said in a press release that EZ-Squeeze is one of the &#8220;most researched and rigorously tested products&#8221; in its 50 year history. <\/p>\n<ul><\/ul>\n<p><img decoding=\"async\" alt=\"Dawn EZ-Squeeze is a new inverted bottle with no-flip cap technology.\" class=\"media__image\" src=\"\/\/cdn.cnn.com\/cnnnext\/dam\/assets\/220112094628-dawn-ez-squeeze-large-169.jpg\"><br \/>\nThe company&#8217;s research found that the new bottle design created a &#8220;mess-free experience&#8221; and the elimination of a traditional cap &#8220;improved ease of use for populations who had challenges with existing bottle designs since it could be dispensed easily with one hand.&#8221;<\/p>\n<p>Not only has the bottle received an upgrade, but so has the formula. Dawn said that its soap has been updated to help cut grease and other messes more &#8220;quickly and easily,&#8221; Guerin McClure, vice president of North America dish care at P&amp;G, said in a statement. &#8220;You&#8217;ve likely spent time shaking, flipping, and banging your dish soap bottle on the counter top in a messy attempt to make the most of every drop.&#8221;<br \/>\nIn 2019, Dawn rolled out a dish spray designed more precisely for today&#8217;s consumer habits. <\/p>\n<ul><\/ul>\n<p>More people are washing one or two dishes during &#8220;cooking downtime,&#8221; instead of letting them pile up and doing one big wash once they&#8217;re all done. P&amp;G said the traditional Dawn bottle wasn&#8217;t intended to be used that way, so it also created the dish spray.<br \/>\nP&amp;G does not break out Dawn sales, but the brand is part of its home care division, which makes up one-tenth of the company&#8217;s more than $76 billion in annual sales.<br \/>\nSource: <a href=\"https:\/\/edition.cnn.com\/2022\/01\/12\/business\/dawn-upside-down-new-bottle\/index.html\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New York (CNN Business)Getting your dish soap out of the bottle might not be on your top 10 list of daily annoyances. But Procter &amp; [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":124495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dawn says we&#039;re all washing our dishes wrong - Fin2me<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fin2me.com\/business\/dawn-says-were-all-washing-our-dishes-wrong\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dawn says we&#039;re all washing our dishes wrong - Fin2me\" \/>\n<meta property=\"og:description\" content=\"New York (CNN Business)Getting your dish soap out of the bottle might not be on your top 10 list of daily annoyances. 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