{"id":124531,"date":"2022-01-13T20:48:02","date_gmt":"2022-01-13T20:48:02","guid":{"rendered":"https:\/\/fin2me.com\/?p=124531"},"modified":"2022-01-13T20:48:02","modified_gmt":"2022-01-13T20:48:02","slug":"monster-energy-buys-oskar-blues-other-canarchy-brands-for-330m-the-denver-post","status":"publish","type":"post","link":"https:\/\/fin2me.com\/business\/monster-energy-buys-oskar-blues-other-canarchy-brands-for-330m-the-denver-post\/","title":{"rendered":"Monster Energy buys Oskar Blues, other CANarchy brands for $330M &#8211; The Denver Post"},"content":{"rendered":"<p>Corona-based Monster Beverage Corp., maker of Monster Energy drink, is acquiring Colorado\u2019s Oskar Blues Brewery and several other brewing brands, as it makes its first foray into the alcoholic beverage space.<\/p>\n<p>According to an announcement Thursday, Monster has agreed to buy CANarchy Brewery Collective, which includes Oskar Blues, Florida\u2019s Cigar City Brewing Co., Dallas\u2019 Deep Ellum Brewing Co., Michigan\u2019s Perrin Brewing Co., and Utah\u2019s Squatters and Wasatch breweries.<\/p>\n<p>The $330 million cash deal is expected to close in the first quarter of 2022 and does not include CANarchy\u2019s standalone restaurants. CANarchy will function independently, retaining its own organizational structure and team, led by current CEO Tony Short, according to the announcement.<\/p>\n<p>\u201cThis transaction provides us with a springboard from which to enter the alcoholic beverage sector,\u201d said Hilton Schlosberg, Monster\u2019s vice chairman and co-chief executive officer. \u201cThe acquisition will provide us with a fully in-place infrastructure, including people, distribution and licenses, along with alcoholic beverage development expertise and manufacturing capabilities in this industry.\u201d<\/p>\n<p><h2>Related Articles<\/h2>\n<ul>\n<li>\n<p><span><br \/>\nOskar Blues and other CANarchy brands sold to Monster Energy maker<\/span><\/p>\n<\/li>\n<li>\n<p><span><br \/>\nA Colorado mountain town lands on New York Times&#8217; &#8220;52 Places&#8221; to go in 2022<\/span><\/p>\n<\/li>\n<li>\n<p><span><br \/>\nMythology Distillery moving production to Steamboat Springs next year<\/span><\/p>\n<\/li>\n<li>\n<p><span><br \/>\nHow to raise money for Boulder County fire victims while eating, drinking and shopping<\/span><\/p>\n<\/li>\n<li>\n<p><span><br \/>\nDierks Bentley&#8217;s Denver restaurant and music venue will open on New Year&#8217;s Eve<\/span><\/p>\n<\/li>\n<\/ul>\n<\/aside>\n<p>Representatives from CANarchy and Oskar Blues were not immediately available for comment. In a statement, Short said he was \u201cthrilled\u201d to join Monster\u2019s team.<\/p>\n<p>\u201cWe look forward to capitalizing on the combined expertise of Monster and CANarchy to further strengthen our current alcoholic product offerings, expand our product portfolio to meet the ever-changing needs of our customers and to grow our business,\u201d he said.<\/p>\n<p>This is just the latest big-name beer merger in Colorado. In November, New Belgium Brewing Co.\u2019s parent company announced it would acquire Bell\u2019s Brewery out of Michigan, combining two powerhouse forces in the beer industry.<\/p>\n<p>Source: <a href=\"https:\/\/www.denverpost.com\/2022\/01\/13\/canarchy-oskar-blues-sold-monster-beverage-corp-2\/\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corona-based Monster Beverage Corp., maker of Monster Energy drink, is acquiring Colorado\u2019s Oskar Blues Brewery and several other brewing brands, as it makes its first [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":124530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Monster Energy buys Oskar Blues, other CANarchy brands for $330M &#8211; 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