{"id":124820,"date":"2022-01-26T06:59:07","date_gmt":"2022-01-26T06:59:07","guid":{"rendered":"https:\/\/fin2me.com\/?p=124820"},"modified":"2022-01-26T06:59:07","modified_gmt":"2022-01-26T06:59:07","slug":"this-is-how-coca-cola-comes-up-with-new-flavors","status":"publish","type":"post","link":"https:\/\/fin2me.com\/business\/this-is-how-coca-cola-comes-up-with-new-flavors\/","title":{"rendered":"This is how Coca-Cola comes up with new flavors"},"content":{"rendered":"

New York (CNN Business)<\/cite>Coca-Cola is turning another one of its drinks into an alcoholic alternative. It’s the company’s third boozy beverage as it taps into the growing canned cocktail craze.<\/p>\n

In a partnership between Molson Coors<\/span> (TAP<\/span>)<\/span> and Coke, the companies are launching Simply Spiked Lemonade, an alcoholic drink inspired by the Simply brand’s fruit juice. Flavors include strawberry lemonade, watermelon lemonade, blueberry lemonade and regular lemonade. The alcohol will be derived from fermented sugar cane.
\nMolson’s Chief Marketing Officer Michelle St. Jacques said there was a “big opportunity” for Simply because it’s a “powerful and beloved” product. “Simply is known for its bold flavor and real fruit juice and there’s a great opportunity to create a new brand (in the alcohol aisle),” she told CNN Business in an exclusive interview. <\/p>\n