{"id":125813,"date":"2022-03-05T19:41:28","date_gmt":"2022-03-05T19:41:28","guid":{"rendered":"https:\/\/fin2me.com\/?p=125813"},"modified":"2022-03-05T19:41:28","modified_gmt":"2022-03-05T19:41:28","slug":"justin-bieber-donuts-help-boost-tim-hortons-sales","status":"publish","type":"post","link":"https:\/\/fin2me.com\/business\/justin-bieber-donuts-help-boost-tim-hortons-sales\/","title":{"rendered":"Justin Bieber donuts help boost Tim Hortons sales"},"content":{"rendered":"<p><cite>New York  (CNN)<\/cite>The maker of Stolichnaya vodka announced a major rebrand Friday, in direct response to its founder&#8217;s &#8220;vehement position&#8221; against the Putin regime and the Russian invasion of Ukraine. <\/p>\n<p><img decoding=\"async\" alt=\"Bottles of Stolichnaya vodka seen displayed in 2020. The vodka, famously marketed as Russian, will now be sold and marketed as Stoli, the company said in a statement.\" class=\"media__image\" src=\"\/\/cdn.cnn.com\/cnnnext\/dam\/assets\/220305105445-stoli-rebrand-file-restricted-large-169.jpg\"><\/p>\n<p>The vodka, famously marketed as Russian, will now be sold and marketed simply as Stoli, the company said in a statement. <\/p>\n<ul><\/ul>\n<p>Stoli Group&#8217;s founder, Russian-born billionaire Yuri Shefler, was exiled from that nation in 2000 because of his opposition to Putin. The liquor has long been marketed as Russian vodka, but its production facilities have been in Latvia since that year. Stoli Group is a unit of Luxembourg-based SPI Group.<\/p>\n<ul><\/ul>\n<p>The company also cited<strong> <\/strong>its employees&#8217; desire to take action and to accurately represent the vodka&#8217;s Latvian roots.<br \/>\nEarlier this week, Stoli Group announced it would only use Slovakian sources to make sure that<strong> <\/strong>none of its ingredients are sourced from Russia. <\/p>\n<p>Officials in states from Ohio to New Hampshire have called on liquor stores to remove Russian-made or Russian-branded products from their shelves &#8212; which in most cases, means<strong> <\/strong>vodka. Some bar owners have even dumped out Stoli vodka in protest.<br \/>\n<img decoding=\"async\" alt=\"Bar owners are swapping out Moscow Mules for Kyiv Mules \" class=\"media__image\" src=\"\/\/cdn.cnn.com\/cnnnext\/dam\/assets\/220303160721-01-kyiv-mule-large-169.jpg\"><\/p>\n<p>These boycotts and protests are unlikely to have much impact, however. Russian-made vodka accounts for a very small percentage of the roughly $7 billion in annual vodka sales, according to the Distilled Spirits Council (DISCUS), a national trade organization that represents spirits makers.<\/p>\n<ul><\/ul>\n<p>In the United States, less than 1% of vodka consumed is produced in Russia.  More than half of all vodka consumed domestically is actually made<strong> <\/strong>in the US<strong>,<\/strong> according to data from IWSR Drinks Market Analysis, a global firm that tracks alcohol sales.<br \/>\n<em>CNN&#8217;s Jordan Valinsky contributed to this story. <\/em><br \/>\nSource: <a href=\"https:\/\/edition.cnn.com\/2022\/03\/05\/business\/stoli-vodka-rebrand-russia\/index.html\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New York (CNN)The maker of Stolichnaya vodka announced a major rebrand Friday, in direct response to its founder&#8217;s &#8220;vehement position&#8221; against the Putin regime and [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":125812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Justin Bieber donuts help boost Tim Hortons sales - Fin2me<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fin2me.com\/business\/justin-bieber-donuts-help-boost-tim-hortons-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Justin Bieber donuts help boost Tim Hortons sales - Fin2me\" \/>\n<meta property=\"og:description\" content=\"New York (CNN)The maker of Stolichnaya vodka announced a major rebrand Friday, in direct response to its founder&#8217;s &#8220;vehement position&#8221; 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