{"id":127329,"date":"2022-05-17T16:50:00","date_gmt":"2022-05-17T16:50:00","guid":{"rendered":"https:\/\/fin2me.com\/?p=127329"},"modified":"2022-05-17T16:50:00","modified_gmt":"2022-05-17T16:50:00","slug":"candle-media-acquires-gen-z-social-video-company-attn-for-100m","status":"publish","type":"post","link":"https:\/\/fin2me.com\/business\/candle-media-acquires-gen-z-social-video-company-attn-for-100m\/","title":{"rendered":"Candle Media Acquires Gen Z Social Video Company ATTN For $100M"},"content":{"rendered":"<p>Kevin Mayer and Tom Staggs&rsquo; Candle Media have struck again, announcing the purchase ATTN, a social media storytelling company for Gen Z and Millennials.<br \/>Candle said today it will help provide scale, capital and expertise to accelerate ATTN&rsquo;s growth as it continues &ldquo;to create original content for Gen Z and Millennials across social media, network television and streaming services, in addition to growing their&nbsp;publishing, brand studio, creative strategy and agency services. That includes a TikTok Studio that supports brands and influencers.<\/p>\n<p>The price wasn&#8217;t announced but is said to be about $100 million in cash and stock.<\/p>\n<p>ATTN&rsquo;s co-founders&nbsp;Matthew Segal and Jarrett Moreno, and its existing senior management team will continue to oversee day-to-day operations, original content, production and studio work.<\/p>\n<p><h4>Related Story<\/h4>\n<h3>Kevin Mayer Details Candle Media Strategy; Unveils Partnership Between Reese Witherspoon&#039;s Hello Sunshine &amp; Moonbug Entertainment; Sidesteps Will Smith Controversy Questions &#8211; Mip TV<\/h3>\n<\/p>\n<p>The transaction is expected to close within thirty days.<\/p>\n<p>&ldquo;ATTN: has a deep, digital-native understanding for how to cut through the noise and reach today&rsquo;s audiences through engaging content on social media. We are excited for them to join Candle and provide the benefits of their talented team&rsquo;s expertise across our brands and franchises,&rdquo; Mayer and Staggs said.<\/p>\n<p>&ldquo;Partnering with Candle and their growing, talented team of creators will allow us to further this mission in a whole new way, accelerating our growth and reaching even more people with what we create,&rdquo; said Segal and Moreno.<\/p>\n<p>ATTN launched in 2014. It&rsquo;s created original series for Facebook, Instagram, TikTok, YouTube and Twitch; networks ABC, NBC, CBS, MTV, Freeform and Discovery; and streaming&nbsp;services Hulu and Apple TV.&nbsp;Its brand studio and creative agency have worked with brands including Amazon, Ford, Google, Intel, Mattel, P&amp;G, Target and T-Mobile.<\/p>\n<p>Candle, backed by investment capital from funds managed by Blackstone&rsquo;s flagship private equity business, has been snapping up content since it launched last year with deals for Reese Witherspoon&rsquo;s Hello Sunshine, <em>CoComelon<\/em> producer Moonbug Entertainment, <em>Fauda<\/em> producer Faraway Productions, and a minority stake in Will Smith and Jada Pinkett&#8217;s Westbrook.<\/p>\n<h2>Must Read Stories<\/h2>\n<h3>&#8216;Lupin&#8217; Star Omar Sy On Cannes Movie &#8216;Father &#038; Soldier&#8217; &#038; The Battle For Diversity<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/deadline.com\/wp-content\/uploads\/2022\/05\/Lupin-01.jpg\"><\/p>\n<h3>NBC Goes All Out With Massive Stage Production As Fox Opts For Taped Presentation<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/deadline.com\/wp-content\/uploads\/2022\/05\/Bravocon-NBCU-Upfront.jpg\"><\/p>\n<h3>Here Are The New Series Coming To Broadcast Networks In 2022-23<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/deadline.com\/wp-content\/uploads\/2022\/05\/Alaska-East-New-York-Quantum-leap.jpg\"><\/p>\n<h3>Cross-Examination Gets Harsh; Elon Musk&#8217;s ACLU Donation In Focus<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/deadline.com\/wp-content\/uploads\/2022\/05\/Depp-Heard-1.jpg\"><\/p>\n<h2>Read More About:<\/h2>\n<p>Source: <a href=\"https:\/\/deadline.com\/2022\/05\/candle-media-gen-z-social-media-storyteller-attn-kevin-mayer-tom-staggs-1235025756\/\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kevin Mayer and Tom Staggs&rsquo; Candle Media have struck again, announcing the purchase ATTN, a social media storytelling company for Gen Z and Millennials.Candle said [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":127328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Candle Media Acquires Gen Z Social Video Company ATTN For $100M - Fin2me<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fin2me.com\/business\/candle-media-acquires-gen-z-social-video-company-attn-for-100m\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Candle Media Acquires Gen Z Social Video Company ATTN For $100M - Fin2me\" \/>\n<meta property=\"og:description\" content=\"Kevin Mayer and Tom Staggs&rsquo; 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