{"id":127641,"date":"2022-06-03T15:23:26","date_gmt":"2022-06-03T15:23:26","guid":{"rendered":"https:\/\/fin2me.com\/?p=127641"},"modified":"2022-06-03T15:23:26","modified_gmt":"2022-06-03T15:23:26","slug":"disney-hires-apple-vet-mark-bozon-as-key-overseer-of-metaverse-push","status":"publish","type":"post","link":"https:\/\/fin2me.com\/business\/disney-hires-apple-vet-mark-bozon-as-key-overseer-of-metaverse-push\/","title":{"rendered":"Disney Hires Apple Vet Mark Bozon As Key Overseer Of Metaverse Push"},"content":{"rendered":"<p>Mark Bozon, who spent 12 years at Apple in creative and gaming executive roles, has been hired by Disney in a senior post to help oversee the company&#8217;s push into the metaverse.<\/p>\n<p>With the title of VP, Next Generation Storytelling Creative Experiences, Bozon will&nbsp;build a team spanning the entire company to work on &#8220;interconnected consumer experiences across immersive new storytelling canvases.&#8221; He will collaborate with creative, technology, design, and strategy colleagues.<\/p>\n<p>Bozon was hired by Mike White, senior VP of Next Generation Storytelling &amp; Consumer Experiences. Earlier this year, White was appointed to the role as executives from CEO Bob Chapek on down began signaling the company&#8217;s intentions to have a stake in the metaverse. The exact nature or cost structure of that initiative is not yet clear, but Chapek told CNBC last February that he considered the metaverse &#8220;a third dimension&#8221; of opportunity. &#8220;It&#8217;s going to take all the great things that we as a media company have with Disney+ and use that as a platform for the metaverse but at the same time we have something that no one else has and that&rsquo;s the physical world, a world of our parks,&#8221; he said. &#8220;If the metaverse is the blending of the physical and the digital in one environment, who can do it better than Disney?&#8221;<\/p>\n<p>White reports to both Kareem Daniel, chairman of Disney Media &amp; Entertainment Distribution, and Josh D&rsquo;Amaro, chairman of Disney Parks, Experiences &amp; Products.<\/p>\n<p>In reporting to White, Bozon will be responsible for leading the creative vision for Disney&#8217;s &#8220;next generation storytelling&#8221; strategy and to define and design new, connected storytelling experiences. The opportunities for the NGS group will encompass gaming, film, television, toys, parks and more, the company said.<\/p>\n<h2>Must Read Stories<\/h2>\n<h3>Jonathan Littman Exits Jerry Bruckheimer TV After 25 Years To Launch Own Company<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/deadline.com\/wp-content\/uploads\/2022\/06\/Jonathan-Littman-Jerry-Bruckheimer-Television.jpg\"><\/p>\n<h3>Valerie Complex On Being Black At Cannes: How Microaggressions Marred My Experience<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/deadline.com\/wp-content\/uploads\/2022\/06\/Cannes-Film-Festival-2022.jpg\"><\/p>\n<h3>L.A. 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