{"id":128132,"date":"2022-07-04T09:22:59","date_gmt":"2022-07-04T09:22:59","guid":{"rendered":"https:\/\/fin2me.com\/?p=128132"},"modified":"2022-07-04T09:22:59","modified_gmt":"2022-07-04T09:22:59","slug":"suvs-drive-hyundai-indias-diesel-model-sales-to-three-year-high","status":"publish","type":"post","link":"https:\/\/fin2me.com\/business\/suvs-drive-hyundai-indias-diesel-model-sales-to-three-year-high\/","title":{"rendered":"SUVs drive Hyundai India’s diesel model sales to three-year high"},"content":{"rendered":"
A strong demand for diesel SUVs has bumped up the contribution of these variants to Hyundai Motor India’s sales to a three-year high, a company top official told Business Standard<\/em>.<\/p>\n The local arm of the South Korean carmaker has benefitted after some leading manufacturers — including car market leader Maruti Suzuki — pulled the plug on diesel models amid tightening regulations.<\/p>\n Hyundai has also gained from the changing travel preference —people are frequenting getaways and taking to the road a lot more than what they did before the pandemic. This trend has been fuelling overall SUV sales.<\/p>\n SUVs outpaced hatchbacks with a contribution of 41 per cent to passenger vehicle sales in the first five months of 2022.<\/p>\n The share of the latter stood at 35 per cent.<\/p>\n The share of diesel variants in the overall sales mix at Hyundai rose to 27.4 per cent in the first five months of the current calendar year (CY).<\/p>\n It was 26.9 per cent in CY 2019, said Tarun Garg, director of sales and marketing at Hyundai Motor India.<\/p>\n This came even as the contribution of diesel variants in the passenger vehicle market saw a decline from 32.8 per cent to 19.5 per cent in the same period.<\/p>\n “Diesel models contributed close to 46 per cent of the overall SUV sales at Hyundai in the first five months of 2022.<\/p>\n “This is against 40 per cent in the whole of 2021,” said Garg.<\/p>\n The clear strategy with regard to fuel type — diesel and petrol — for executive sedans and SUVs as well as petrol and CNG variants for the entry-level models has paid off, he said.<\/p>\n The trend is clearly pronounced in the recently-launched Venue, for which the company has received over 27,000 bookings till recently.<\/p>\n Of this, the contribution of diesel is 33 per cent, up from 23 per cent for the outgoing model.<\/p>\n “With fuel prices going up, demand for diesel models — which are more fuel efficient than their petrol counterparts, have gained traction,” said Garg.<\/p>\n Also, people are driving a lot more in the post-Covid world as they are taking frequent breaks.<\/p>\n Other SUVs in the portfolio — with the exception of the Tucson — have also seen the contribution of diesel climbing up in the sales mix.<\/p>\n The Tucson has seen a marginal drop in diesel variant sales from 67 per cent to 64 per cent in the five months to May 2022 from calendar year 2021.<\/p>\n It’s 78 per cent for Alcazar in the five months to May against 69 per cent in calendar year 2021.<\/p>\n In this period, it was 60 per cent for the Creta against 53 per cent, and 49 per cent for the Verna against 36 per cent.<\/p>\n