Instagram, a photo and video sharing social networking service owned by Meta Platforms Inc., is said to be testing a new feature called IG Candid Challenges. The feature prompts Instagram users, through notification, to share a photo everyday at a different time.<\/p>\n
Meta spokesperson Christine Pai reportedly stated that the feature is an internal prototype, and not testing externally. Its not clear if or when the feature might become available publicly.<\/p>\n
The new addition was first revealed by Twitter user Alessandro Paluzzi, who shared a screenshot of an invitation to join IG Candid Challenges.<\/p>\n
His screenshot read, “Add other’s IG Candid to your story tray. And everyday at a different time, get a notification to capture and share a Photo in 2 Minutes.”<\/p>\n
In the feature, the platform will send the user a notification randomly at any time of the day, asking them to capture a photo in two minutes with the front and rear cameras simultaneously.<\/p>\n
Instagram earlier launched an option dubbed “Dual,” which lets users take a photo or video using the phone’s front and back cameras simultaneously. Now they are adding a notification to that feature.<\/p>\n
Meanwhile, Instagram’s new feature is said to be very much similar to core concept of new social media app BeReal, which was launched in late 2019.<\/p>\n
BeReal in its website tells that “Everyday at a different time, everyone is notified simultaneously to capture and share a Photo in 2 Minutes.” They call it a new and unique way to discover who your friends really are in their daily life.<\/p>\n
According to data from Apptopia, BeReal app has been downloaded 43.3 million times since its launch, of which more than 40 million installs were in 2022. <\/p>\n