Continuing to reach broad scale remains a key objective for Disney. While in the aggregate it now has more streaming subscriptions than Netflix, many customers subscribe to multiple services. Additionally, Chapek said, there is incentive to minimize hassle created when a viewer wants to, say, toggle between the new season of Atlanta<\/em> and a Star Wars<\/em> series on Disney+. “There’s a little bit of consumer friction there,” the CEO said. “Long-term, we can avoid that, and 2024 is not that far away.”<\/p>\n Even in the U.S., Disney has been realigning its programming with an eye toward stocking Disney+ with more titles not directly connected to its original five pillars of Marvel, Pixar, Lucasfilm, National Geographic and Disney. It shifted ABC mainstays like Dancing with the Stars and Black-ish to streaming, after seeing significant tune-in and new subscriptions for Peter Jackson’s Beatles docuseries Get Back<\/em> last fall.<\/p>\n Pricing was another major topic during the 40-minute session. Asked about what kind of price increases may be possible down the line — even though the company is getting set to implement its second major hike later this year — Chapek said he wasn’t expecting a spike in churn. Therefore, he suggested, more increases could be on the way soon. “It’s what the market will bear, which is a direct reflection of price\/value, and I think we’re way under-priced relative to the value that we provide,” he said. “We owe it to our shareholders to try to get that recognized.”<\/p>\n Data from the nearly 3-year run of Disney+ and the path of ESPN+, which launched in May 2018, will help inform decisions on pricing, Chapek said.<\/p>\n The price where Disney+ began — $6.99 in November 2019 — is “absurd” in retrospect, Chapek said, and makes comparisons seem drastic when the service tacks on additional dollars. The low initial price “helped us get to where we’re at, with those huge sub numbers,” he acknowledged. “It’s hard to believe we’ve only been at this three years.”<\/p>\nMust Read Stories<\/h2>\n
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