Jeep overcharges $8,000 over the manufacturer\u2019s suggested retail price (MSRP) for two of its models, according to a new piece of research. Jeep brand chief Christian Meunier, an executive of parent Stellantis, appears to have done nothing about it.<\/p>\n
The new car market has gone through an unprecedented period recently. Car manufacturers have been short on parts. Demand has been pent up for over a year. There are simply too few new cars available. Ford recently said it had tens of thousands of partially built cars on its lots, and it hopes to complete and sell them in the fourth quarter.<\/p>\n
One advantage to the shortage is that dealers rarely have to offer expensive incentives to lure drivers. That means their profit per unit is high. Unfortunately, they have few cars from manufacturers to make money across large lots of new cars.<\/p>\n
Dealers have started to overcharge customers based on MSRP. In some cases, manufacturers have threatened these dealers with sanctions. However, either these dealers do not care or the manufacturers\u2019 enforcement is weak.<\/p>\n
For the recent Which New Cars Are Priced the Highest Over MSRP in Today\u2019s Market? report, iSeeCars researchers reviewed 1.9 million new car listings. According to the data, new car prices are listed for 10% over MSRP on average. iSeeCars Executive Analyst Karl Brauer noted, \u201cIn today\u2019s market, consumers are willing to pay well-above sticker price for new cars because inventory is so scarce and because they know that new car pricing is not expected to improve until 2023 at the earliest.\u201d<\/p>\n \t\t\t\t