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Illustration: Annelise Capossela\/Axios<\/p>\n
The White House is partnering with social media influencers and online platforms to sell its message directly to the American people in a fresh facet of its digital strategy, administration officials tell Axios. <\/p>\n
Why it matters:<\/strong> The \u201cdigital media tour\u201d mimics an approach used last year, when the Biden campaign sought to reach a younger demographic wary of the possibility of an older, out-of-touch president. <\/p>\n
In its first deployment of the strategy,<\/strong> the White House offered up two National Economic Council directors for interviews last week with social media influencers like \u201cBudgetnista\u201d and \u201cThe Money Coach."<\/p>\n
The White House will use this strategy<\/strong> as it continues to introduce new policies and proposals. <\/p>\n
The bottom line:<\/strong> This style of outreach is an outgrowth of the COVID-19 pandemic public health restrictions, which limited the Biden campaign\u2019s ability to do in-person outreach.<\/p>\n
Source: Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"