{"id":131908,"date":"2023-03-23T10:52:54","date_gmt":"2023-03-23T10:52:54","guid":{"rendered":"https:\/\/fin2me.com\/?p=131908"},"modified":"2023-03-23T10:52:54","modified_gmt":"2023-03-23T10:52:54","slug":"white-house-partnering-with-social-media-influencers-to-sell-agenda","status":"publish","type":"post","link":"https:\/\/fin2me.com\/politics\/white-house-partnering-with-social-media-influencers-to-sell-agenda\/","title":{"rendered":"White House partnering with social media influencers to sell agenda"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.axios.com\/FCQBJgfui4txQMPddyTrQA9qBW4=\/0x0:1920x1080\/1920x1080\/2021\/03\/07\/1615124635865.jpg\"><\/p>\n<p>Illustration: Annelise Capossela\/Axios<\/p>\n<p>The White House is partnering with social media influencers and online platforms to sell its message directly to the American people in a fresh facet of its digital strategy, administration officials tell Axios. <\/p>\n<p><strong>Why it matters:<\/strong> The \u201cdigital media tour\u201d mimics an approach used last year, when the Biden campaign sought to reach a younger demographic wary of the possibility of an older, out-of-touch president. <\/p>\n<p><strong>In its first deployment of the strategy,<\/strong> the White House offered up two National Economic Council directors for interviews last week with social media influencers like \u201cBudgetnista\u201d and \u201cThe Money Coach.&quot;<\/p>\n<ul>\n<li>The goal was to have them help persuade Americans \u2014 and their representatives in Congress \u2014 to support President Biden\u2019s $1.9 trillion COVID-19 relief plan. <\/li>\n<li>The bill ended up passing the Senate on Saturday, and without any Republican support, as it had the House.<\/li>\n<li>The White House tried its direct-to-constituent approach because a majority of Americans strongly supported the bill, including 60% of Republicans who either strongly supported or somewhat supported the package, per a Morning Consult\/Politico poll. <\/li>\n<\/ul>\n<p><strong>The White House will use this strategy<\/strong> as it continues to introduce new policies and proposals. <\/p>\n<ul>\n<li>The idea is to find influencers who&#x27;ve earned the trust of dedicated audiences. They come with a set of unique followers on platforms like Instagram that the White House would be unable to reach through its own social media following. <\/li>\n<li>Some of the influencers have solicited questions from their followers.<\/li>\n<\/ul>\n<ul>\n<li>The White House officials offered for interviews go through a series of one-on-ones in a round-robin format, staying in place while interviewees are \u201cswitchboarded\u201d in on Zoom.<\/li>\n<li>Those influencers are then allowed to use the content however they see fit on their platforms. <\/li>\n<\/ul>\n<p><strong>The bottom line:<\/strong> This style of outreach is an outgrowth of the COVID-19 pandemic public health restrictions, which limited the Biden campaign\u2019s ability to do in-person outreach.<\/p>\n<ul>\n<li>The direct-through-influencer approach also comes as White House reporters have become impatient waiting for the president&#x27;s first press conference.<\/li>\n<li>Press secretary Jen Psaki said Friday that Biden will hold one &quot;before the end of the month.&quot;<\/li>\n<\/ul>\n<p>Source: <a href=\"https:\/\/www.axios.com\/2021\/03\/07\/white-house-social-media-influencers\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Illustration: Annelise Capossela\/Axios The White House is partnering with social media influencers and online platforms to sell its message directly to the American people in [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":131907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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