Tesla has held the lead in electric vehicle (EV) sales in the United States for as long as most people remember. It has gone to great lengths to pad that lead with price cuts. Ford hopes to chip away at Tesla\u2019s market share. That will be much harder as Tesla has cut the price of the Model 3 RWDs in inventory to about $30,000 after a federal credit. That brings the price below the median cost of a new car in the United States, which is about $40,000. Ford can expect Tesla may make a similar move when it launches its Cybertruck, which will compete, to some extent, with Ford\u2019s EV flagship F-150 Lightning. (These are America\u2019s 17 favorite pickup trucks.)<\/p>\n
The new price cut for the Model 3 RWD was reported in several places. InsideEVs editor wrote: \u201cFor example, this Model 3 RWD located in New York City is now listed for $37,120, down from the regular price of $41,240.\u201d It would be hard to find an example of a recent cut that is so aggressive.<\/p>\n
The Cybertruck will be introduced later this year with a starting price of about $40,000. If Elon Musk follows his recent strategy, that price could be lowered after the Cybertruck reaches the market even though there are thousands of backorders for the vehicle. The lowest-priced Ford F-150 Lightning (PRO) has a\u00a0manufacturer\u2019s suggested retail price of $49,995. It may be eligible for the same tax credit that the Cybertruck is.<\/p>\n \t\t\t\t